we draw cowboys and think about God, mostly in that order.
cradle 2 grave started as a brand agency — the name comes from the idea that you build something meant to outlast you. built right, built to last. that's still true. it just turned out the thing we most wanted to build was this.
every graphic here got drawn, argued with, thrown out, and redrawn. the jackalope is ours — a critter nobody's ever proved, which felt like the right mascot for a brand about believing anyway.
the faith isn't decoration and it isn't a sermon. we've been carried through some things. we're not going to pretend otherwise on a t-shirt, and we're also not going to holler about it at you. somewhere between those is the whole brand.
drops are small and they don't come often. that's on purpose — we'd rather make ten things we'd wear than a hundred i wouldn't.
life is a rodeo. ride it with Jesus.